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Think about the logos you recognize without even trying. The golden arches. The swoosh. The plain bitten apple. The face of a simple mermaid on a green circle. You don't need words to know what those symbols mean. They carry a story, all compressed into a single image. Logos are powerful because they communicate instantly. A well-designed logo tells you who a company is, what they stand for, and what you can expect from them. Brands spend millions of dollars to get that image exactly right, because they know: people will remember a symbol long after they forget a slogan. So when God decided to put His message into a single image—when He chose the one symbol that would represent everything He is and everything He came to do—what did He pick? He chose a cross. That must have surprised everyone. Not a throne, which would have communicated His power. Not a scepter or a crown, which would have made sense for a King. Not even an empty tomb, which at least ends on a triumphant note. A cross. An instrument of humiliation and death. The ancient world's equivalent of an electric chair. And yet, that is God's logo. We are spending the weeks leading up to Easter examining that choice. Because the cross isn't just the means of our salvation. It's a message. There is something in how God chose to save us that tells us who He is, how He loves, and what He intends for our lives. Join us Sunday as we begin a new series, At the Cross. I think you'll find that God's most surprising symbol turns out to be His most revealing one.

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From Series: "At The Cross"